MY WINE BY GORODETSKIY
Verified
2017
Ukrainian Terroir Wine — Ready for the World
Odesa region (Black Sea terroir)
Production
ABOUT THE COMPANY
My Wine by Gorodetskiy is a Ukrainian boutique winery founded in 2017 in the Odesa region (Black Sea terroir). The winery focuses on single-varietal and blended wines from indigenous Ukrainian grape varieties — Telti-Kuruk, Sukholimansky, and Odessa Black — as well as internationally adapted varieties. Annual production is 60,000 bottles, sold primarily in Ukraine. In 2024, the winery completed its first pilot export shipments to Poland and Czech Republic (under 1,000 bottles in total), validating international demand. Despite the full-scale war, the winery retained its full team and used the period to invest in winemaking technology and brand development for export.
Founded | Annual Output | Export Status | Employees |
2017 | 60,000 btl/yr | Pilot — PL, CZ | 12 people |
Investment
The point: how much, for what, and on what terms.
Amount (€)
€ 250,000 — € 500,000
Investment Type
Minority equity / Strategic investment (up to 25%)
Company Valuation
€ 1,200,000 — € 1,800,000 (pre-money)
Preferred Investor
Impact investor / EBRD-type fund / Diaspora investor / Wine industry strategic
Expected Exit
Strategic M&A or buyback in 4–5 years
Use of Funds:
- EU-standard bottling line + export packaging redesign (€ 80k)
- EU alcohol regulatory approvals — excise & label compliance for Germany, Czech Republic, Austria (€ 90k)
- Vineyard expansion — 4 additional hectares of indigenous varieties (€ 150k)
- Working capital for export order fulfilment & inventory buffer (€ 80k–100k)
Key Investor Terms:
- 1 board observer seat (non-voting option available)
- Quarterly financial and operational reporting
- Annual independent audit
- Approval rights on strategic decisions above € 30k
Partnership
The point: who we need and how we grow together.
Looking for
Distribution / Joint Venture
Partnership Type
Distribution partner / Wine importer / Strategic JV
Target Region
Poland (existing), Germany, Czech Republic, Austria
Partner Role
Wine import licence, retail & HoReCa distribution, local brand building
Economics
Revenue share: 18–25% of ex-works price; regional exclusivity available
Timeline & Format
Pilot shipment (500–1,000 bottles) → 12-month contract → 3+2 year deal
What the partner gets:
- Regional exclusivity upon reaching agreed annual volume
- Private label / white-label option under partner’s own brand
- Story-driven marketing materials (Ukrainian terroir, founder narrative)
- Direct winemaker access for events, tastings, press tours
Available for other regions:
Region | Key Markets | Notes |
🇺🇸 North America | USA, Canada | TTB label approval needed; strong Ukrainian diaspora channel |
🌎 South America | Brazil, Argentina | Premium wine segment; no alcohol import barriers for EU-style wine |
🌏 Asia | Japan, South Korea, UAE* | Premium segment; *UAE for non-alcoholic line only |
Technology / Expertise
What we need to scale.
Needs
Production / Digital Traceability
Type
Production tech + Export certification + Digital (wine ERP / e-commerce)
Goal
Reduce production cost by 12%, achieve EU compliance, launch export channel
Format
Technology licence / Service contract / Partnership
Format
Fee + Success fee (% of first export revenue) / equity option
Specific needs:
- Semi-automated bottling line with EU fill accuracy (±1 ml) and MAP inert gas system
- IoT cellar management system — temperature, humidity, CO2 sensors for fermentation and barrel ageing
- Wine ERP — vineyard management, vintage tracking, inventory, export documentation (EDI / GS1)
- EU-standard packaging line: lightweight bottles (400g), automated labelling, export carton sealing
Story & Uniqueness
Founded by Oleksandr Gorodetskiy in 2017 on the Black Sea slopes of the Odesa region. The winery is built around the philosophy of expressing authentic Ukrainian terroir through indigenous grape varieties that grow nowhere else in the world.Read more
In 2023, despite the war, the winery released its first aged reserve line and received a Bronze Medal at the Decanter World Wine Awards (London). First pilot export shipments to Poland and Czech Republic in 2024 sold through quickly, validating international demand. The winery is now ready to scale exports with the right partner and investment.| Wine / SKU | Volume (btl/yr) | Ex-works (€/btl) | Key Market |
| Telti-Kuruk White (indigenous) | 15,000 | € 4.50 – 6.00 | Ukraine, Poland |
| Sukholimansky Orange | 8,000 | € 5.50 – 7.50 | Ukraine, Czech R. |
| Odessa Black Reserve | 10,000 | € 7.00 – 10.00 | Ukraine, Poland |
| Carpathian Blend Red | 12,000 | € 5.00 – 7.00 | Ukraine |
| Rosé & Pétillant Naturel | 8,000 | € 5.00 – 6.50 | Ukraine, HoReCa |
| Sparkling (traditional method) | 7,000 | € 8.00 – 12.00 | Ukraine, pilot EU |
1. Financial Snapshot
Revenue (current year)
€175k
EBITDA Margin
€30k
17.1%
CapEx
€35k
OpEx
€110k
Net Cash Flow
+ €5k
Export Revenue Share
4%
Bottles Sold
58,000
Key Takeaways:
- Revenue CAGR 2022–2024: +36% — consistent organic growth, no subsidies
- EBITDA margin doubled in 2 years — operational efficiency steadily improving
- First positive cash flow in 2024 — business reaching self-sustainability
- Export revenue appeared in 2024 (pilot to Poland & Czech R.) — international demand validated
- Growth constrained by export packaging and compliance, not by demand
2. Unit Economics
Does the company make money on a single jar of product?
Metric | Telti-Kuruk White | Odessa Black Reserve |
Bottle Format | 750 ml | 750 ml |
Cost of Production (€/btl) | € 2.10 | € 3.40 |
Ex-works Price (€/btl) | € 5.00 | € 8.50 |
Gross Margin | 58% | 60% |
Logistics to EU (€/btl) | € 0.55 | € 0.55 |
Export Packaging (€/btl) | € 0.35 | € 0.45 |
Contribution Margin (export) | 51% | 55% |
Verdict: Strong unit economics for export — YES
- Contribution margin above 50% on all SKUs — absorbs EU distribution costs comfortably
- At 150,000 bottles/year scale, production cost drops an estimated 15% (economies of scale)
- Reserve and aged wines (12M+) carry highest margin — flagship for EU premium positioning
- Indigenous varieties have no direct competition in EU retail — strong pricing power
3. Export Readiness Score
Can this company enter a new EU market in 3 months or does it take 2 years?
Criteria | Status |
Packaging meets EU labelling standards (language, allergens, volume) | IN PROGRESS |
Storage stability confirmed for 12+ months | YES |
Stable supply: minimum 500 bottles per shipment | YES |
Export track record (pilot shipments completed — Poland, Czech R.) | YES |
EU alcohol excise compliance per country | IN PROGRESS |
EAN / GS1 barcoding on all SKUs | YES |
Professional tasting notes & tech sheets in English | YES |
International cargo insurance | IN PROGRESS |
Cold-chain logistics partner for EU | NO |
Wine importer / distributor in target market | IN PROGRESS |
Export Readiness Score: 6 / 10 — Pre-export stage, strong foundation
The winery has proven product quality and completed first pilot shipments. Key gaps: EU label compliance, excise documentation per country, and a cold-chain logistics partner. Estimated time to full EU retail readiness: 4–6 months with investment. HoReCa and wine specialty shops can be entered in 2–3 months.
4. IP / Brand Assets
We don’t invest in a brand that might lose its name or market tomorrow.
Asset | Status |
Trademark ‘My Wine by Gorodetskiy’ | ✅ Registered in UA; EU (EUIPO) filing in progress |
Winemaking recipes / blends | ✅ Proprietary, documented, company-owned |
Vineyard land / lease | ✅ 8 ha owned + 4 ha long-term lease (15 years) |
Packaging & label design | ✅ Original artwork, registered; EU-adaptation ready |
Brand Book / Storytelling | ✅ Developed (Ukrainian terroir, founder-led narrative) |
Awards | ✅ Decanter World Wine Awards 2023 — Bronze Medal |
Digital presence | ✅ Website EN/UA; Instagram 9k; Vivino listed |
5. ESG / Sustainability
Critical for EU funds, institutional investors, and major retail chains.
Criteria | Details |
Raw Material Origin | 100% estate and local grapes (Odesa region); no imported must |
Environmental | No herbicides since 2021; manual harvest; gravity-flow winery (low energy) |
Social Impact | 12 permanent + 30 seasonal jobs in rural community; wartime employment retained |
Traceability | Vintage and parcel tracking per batch; QR code on cork planned for 2025 |
Packaging | Lightweight bottles (400g); recycled cardboard cases; no plastic wrap |
ESG Fund Eligibility | War-time resilience story; supports local farming economy; EBRD-aligned criteria |
6. Regulatory Status
ISO 22000
HACCP
Funds secured — but can you actually sell?
Certificate / Licence | Status | Markets |
Ukrainian alcohol production licence | ✅ Active | Ukraine |
HACCP | ✅ Active | All markets |
EU Veterinary / phytosanitary cert. | ✅ Active (per shipment) | Poland, Czech R., EU |
EU alcohol excise (per country) | ⏳ In progress | Germany, Czech R., Austria |
EU label compliance | ⏳ In progress (Q3 2025) | All EU markets |
Organic / Biodynamic (Ecocert) | ⏳ Under consideration | EU premium channel |
TTB label approval (USA) | ⏳ Planned 2026 | USA, Canada |
What grows after the deal — volume, quality, export, brand.
Phase | Action | Timeline | Outcome |
🚀 1 | EU label & excise compliance for Germany + Czech R. | Days 1–60 | Legal to sell in 2 new markets |
🍽️ 2 | HoReCa entry: 30 restaurants Warsaw + Berlin | 3 months | € 8k/month revenue |
📦 3 | Bottling line upgrade (EU fill accuracy) | 3 months | Retail-ready product |
🌿 4 | Vineyard expansion — 4 ha indigenous varieties | 6 months | Output: 90,000 btl/yr |
🤝 5 | Distribution contract with DACH importer | 4 months | Exclusivity in 3 countries |
🏪 6 | Wine specialty retail entry (Vinotheken, independent) | 6 months | Premium shelf placement |
🌐 7 | DTC e-commerce — EU diaspora + direct consumer | 4 months | € 5k/month online revenue |
🏅 8 | Decanter / IWC submissions — annual medal campaign | Ongoing | EU brand credibility |
💰 9 | Series B prep / strategic acquirer approach | Year 3–4 | Exit or next round |
Post-Investment P&L Forecast:
Metric | 2025E | 2026E | 2027E |
Revenue (€) | € 280k | € 420k | € 620k |
EBITDA (€) | € 52k | € 90k | € 155k |
EBITDA Margin | 18.6% | 21.4% | 25.0% |
Bottles Sold | 75,000 | 110,000 | 160,000 |
Export Share | 25% | 45% | 65% |
